Expert Advisory Panel

The Expert Advisory Panel consists of invited members who sits on the panel to represent a range of tourism businesses and education and training organisations across North Wales.

The role of the panel is to discuss matters related to the North Wales tourism sector in terms of how best to encourage new students to join the industry and how schools, colleges, universities, businesses and North Wales Tourism can support them.

The agenda will include issues which might directly relate to students’ learning and work experience opportunities, and to help guide the subject matter offered via the GNW Tourism & Hospitality Academy workshops and other events.

Dr Shyam Sunder Patiar MBE

Position: Chairman - Advisor

Dr Shyam Sunder Patiar MBE is a founder Director of SP International Hospitality Consultancy Limited and works as an Independent International Consultant in UK, Europe and Asia. He has been involved in the Hospitality and Tourism Education and Training for the last 50 years and has been involved in the setting up of a Vocational, Education and Training Centre for the training of hospitality personnel in India, Pakistan and Bangladesh. Shyam has been recognised by the British Hospitality Association and the Craft Guild of Chefs for his contribution to education and training for the hospitality industry in the UK. He has already acted as a lead judge for various hospitality and catering competitions at the local, regional, European and international levels. Shyam is also committed in the selection and training of competitors for the World Skills Olympics. At present, he is a Technical Expert for Restaurant Service and leading the training of UK competitor for World Skills 2017 in Abu Dhabi which is being held from 14th October 2017 to 19th October 2017. Shyam has also presented papers for publication on topics such as ‘’Comparing Standards of Chefs Education with European and Anglophonic Countries’’, ‘’Achieving Competence with Excellence in the Hospitality and Catering Industry’ and ‘’Issues related with the Perception and Image of the Hospitality Industry in Staff Recruitment’’. He has also presented evidence on the Impact of Globalisation on the Welsh Economy to the Select Committee at the House of Commons. He also represents as a member of the Professional Association of Catering Educators (PACE), National Advisory Council of City and Guilds for the Hospitality and Catering Education, Board of Director and Vice President on the Executive Committee of the Leading Hotel Schools in Europe (EURHODIP) based in Brussels, Belgium, World Association of Hospitality and Tourism Educators (AMFORHT) based in Nice, France, Education Catering Association – International, London, UK and Regional Vice Chairman for Federation of Small Businesses.

Jim Jones

Position: Board Member

Ex-Welsh Guardsman Jim Jones is on a new mission to sell North Wales to the world. After leaving the forces he worked in local government - eventually heading up the tourism and communities department at Conwy Council. Now he has taken the role as Managing Director of North Wales Tourism, the largest destination management organisation in Wales with a growing membership of more than 1,000. He is passionate about working in partnership to promote the region's spectacular landscape, heritage, culture, food and drink, accommodation along with the adventure and family attractions.

Christopher Frost

Position: Advisor

Chris Frost is the owner of Manorhaus Ruthin, a Restaurant-with-Rooms, and Manorhaus Llangollen, a B&B. Chris and his partner set-up the Manorhaus in Ruthin some sixteen years ago and they opened their second property in Llangollen in 2012. He has been a Board member of the North Wales International Music Festival, is a former-Chair of Slow Food Llangollen and Ruthin Festival and is currently a North Wales Ambassador for Arts & Business Cymru. He is also very involved in the community in Ruthin and is committed in taking tourism forward in the North East of Wales. Manorhaus Ruthin was a National Tourism Award Commended Finalist in 2010 and 2018 and Manorhaus Llangollen in 2018.

Ruth Collinge

Position: Advisor

Contract Manager at North Wales Training Ltd. Ruth’s interest in the hospitality sector was borne from part time employment during school holidays in hotels, pubs and restaurants. On completion of an HND in Hospitality Management,Ruth joined contract caterers Gardner Merchant (now Sodexo) as a Deputy Manager. Following a move to North Wales, Ruth transferred with the company to become a District Relief Manager. In 1991, Ruth changed career and started work with North Wales Training Ltd as a Hospitality Training Advisor. Ruth progressed her career in work based learning from Training Advisor to Contracts Manager responsible for Welsh Government funded Apprenticeship, Traineeship and Employability programmes in addition to Welfare to work programmes and work with coal schools. Ruth has local experience and knowledge of the Hospitality and Tourism sector coupled with a passion for work based learning and a strong desire to support individuals looking for and developing sustained careers within the sector.

Lucy Miller

Position: Advisor

Having spent every summer of her childhood in Trearddur Bay and then every summer of her children’s childhoods in Church Bay, it seemed only right that a permanent move to Anglesey should be made. Lucy and John Miller moved to Anglesey in April 2013 with a view to starting a tourism business after completing lengthy research in this field and noting a significant gap in the market. She and her husband chose to play their part in filling this gap by creating a glamping business, providing high specification pods with their own bathrooms. This has been so successful that in their first year of trading (2015) they were recognised as being one of the top 10 glamping sites in Wales by Welsh Coastal Life and in their second, top 15 self-catering in Wales by the same company – there is an accreditation for this year but it is not yet published yet. Lucy believes it is important to integrate within the country in which you live and has been learning Welsh since September 2016. Before moving to Anglesey, Lucy worked successfully in enterprise education; educating, encouraging and supporting young entrepreneurs with Young Enterprise as Director of Programmes and Sales and the Peter Jones Enterprise Academy. She feels very strongly that these skills should be shared and the benefit of her experience be used to aid start-ups in tourism, which is one of North Wales’ biggest income streams. As an ex Market Researcher for major PLCs including Dixons and Cape Industries, Lucy is skilled at interpreting numbers and believes these skills would be of significant help to North Wales Tourism in helping identify where improvements could be made in raising the profile and encouraging new start-ups in this area if elected as a Director.

Eirlys Jones

Position: Advisor

Eirlys is a fluent Welsh speaker who has been involved in the tourism industry for over 20 years and has extensive product knowledge and experience in economic development, marketing, information services and product development within the industry. Experience also includes extensive report writing, monitoring and evaluating projects/contracts in addition to general administration. To oversee the operational management of NWT and its premises and also to lead on all associated board activity, trade and engagement meetings. Eirlys also has experience in developing research to identify trade and customer needs, collating and disseminating information in a structured report format. As part of her role Eirlys overseas all marketing activities of the organization and the Go North Wales Tourism and Hospitality Academy.

Dr Shyam Sunder Patiar MBE

Jim Jones

Christopher Frost

Ruth Collinge

Lucy Miller

Eirlys Jones

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